Today we are going to give you the basic rundown on how our team member Katya Szewczuk worked closely with author Laura Gehl and illustrator Joyce Wan to create the Peep & Egg: I’m Not Hatching book trailer for Macmillan. You’ll also learn why we think book trailers should be shared in every classroom, assembly or even at home with your reluctant readers!
Step One: Storyboard
Planning and organizing a book trailer.
Katya specifies one thing before anything else, “Create a storyboard on how you envision the book’s trailer.” Book trailers serve as a visual synopsis, but without the perfect story that teases or tells the actual plot of the book, you will not have a successful book trailer. That’s the importance of story boarding! This is a technique animators use to create individual images to act as the visual outline of the story.
Step Two: Gather Sources
The materials are what you work with!
Once the story board was completed, Katya found the sources which would need to be included in the trailer:
2) Original illustrations
3) Publisher logos/book covers
With every book trailer you need to include all three of these, unless you are including a narrated sound track of the story. The publisher’s logos are one of the most important materials. These serve as a landing page at the end of every book trailer.
Step Three: Animation
Bringing your scenes and characters to life!
There are several animation programs available, but Katya used Adobe After Effects CS6, Illustrator CS6 and Photoshop CS6 to create the Peep & Egg book trailer. There were over 100 layers in this trailer with many masking and simple rotation techniques used to animate the characters you see on the screen. The scene with the farm animals took the longest and included the most layers because of the moving text, zooming and rotating characters, and image panning.
Step Four: Approval
The author, illustrator and publisher’s review.
Once the project was rendered in the highest quality, Katya sent the book trailer off for review and made as many changes Joyce and Laura wanted.
“Always keep in mind: making book trailers is an art, just like animating a favorite Disney film or creating an Indie film for your school. It takes time, money and effort to create a book trailer that represents your book the best way it can. Many times book trailers are overlooked, but they truly are small works of art. And it’s always a joy to bring characters to life, especially when telling a story.” –Katya (The Magic of Book Trailers)
Book trailers take you inside the character’s world, just like cartoons and animated movies do. Their importance is to help guide the viewer, whether a parent, teacher or reluctant reader, on the journey and get them excited about reading the book!
What are some of your favorite book trailers? We have a ton! And be sure to check back with KidLit TV for more book trailer premieres from some of the latest and greatest kid lit!